Based in Revelstoke, British Columbia on Sinixt, Ktunaxa, Secwepmec, and Sylix land.
Headwaters Marketing © 2024
If you haven't done anything to switch your digital marketing to the next season, here are three important tasks you can do to show guests you're ready to welcome their business before the first snowflakes fall and vacation plans are finalized.
Update your hours of operation, phone number, and services on your website, Google My Business, and social media profiles or review sites like Tripadvisor.
Don't forget to remove or edit Instagram highlights if they're related to your seasonal services or hours
Post links for local information about COVID restrictions to all of your social media profiles, pin that link to the top of your Facebook feed, and add it to your Instagram highlights. This helps your potential customers do their own research while you develop and update your company's policies throughout the winter.
Destination marketing organizations and government webpages will have a good mix of authoritative information presented in a way that's useful for visitors.
Switch Facebook, website, and Google My Business cover photos to winter photos that are well-lit, in-focus, or at the very least on-brand. If you don't have any, now is a great time to get in touch with some photographers and inquire about rates and dates.
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